An advertising specialty is a product bearing a company logo (or other identification) and given away to customers or potential customers normally for the purpose of building corporate awareness, generating name recognition, or developing goodwill. Research has indicated that promotional products are quite effective in building customer loyalty, improving sales, increasing direct mail response rates, and promoting customer referrals. The five principal strengths of specialty advertising are it targetability, its creative impact, its ability to ingratiate, its flexibility, and its endurance.
Project:Promotions is licensed by the Ad Specialty Institute (ASI). We provide innovative ideas and promotional products for creative events and sales promotions.
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